The Madness of March Returns to Vesus

by Justin on March 17, 2008

I received this in my e-mail:

THE MADNESS OF MARCH RETURNS TO VERSUS:

THE WORLD’S TOUGHEST GAMEFISH WILL BE REVEALED BY VIEWERS

IN SECOND INSTALLMENT OF BIG FISH MADNESS

Bracket-Style Tournament Now Available on VERSUSCountry.com with Winner Decided

On-Air March 27/28 and April 3/4 During Primetime on VERSUS Country

STAMFORD, Conn. (March 5, 2008) – VERSUS Country is once again on the quest
to answer the most hotly debated question among sport fishermen since fish have
been caught on rod and reel — pound-for-pound, what is the toughest gamefish?
Will last year’s winner, the Tarpon, retain its title or will this second
installment of Big Fish Madness determine a new champion successor?

The VERSUS Country panel of angling experts, including Tred Barta, Roland
Martin, Bill Dance and Hank Parker, have narrowed the field by selecting the
top 32 gamefish and seeded the fish in a bracket split into four regions. This
year though, the ultimate decision for the toughest game fish will be chosen by
the viewers, not the experts. Viewers can log on to VERSUSCountry.com to fill
out a bracket with their selections up until March 21. Over the course of four
nights, each gamefish in contention will be featured in some of the most
spectacular fishing on television and Huntley Ritter, the host of The Huntley
Way, will take viewers through each match-up, round-by-round until the field of
32 is down to just one champion.

For viewers filling out a bracket at VERSUSCountry.com, points will be awarded
for each correct selection and tallied after each round with correct choices
receiving incrementally more points as the rounds advance. Throughout Big Fish
Madness, viewers can go to the website to see how their brackets are faring
against other viewers. The viewer with the winning bracket will be announced
on the last night of Big Fish Madness on April 4. The entrant with the highest
point total will win the grand prize – a 2008 Nitro Z-6 Boat with Optimax
Motor and Trailer, courtesy of BassPro Shops and Tracker Marine and the first
place winner will receive an all-expense-paid fishing trip with Tred Barta.
Other spectacular prizes for top point earners include: 42′ Panasonic plasma
TV’s, iPods, Xbox 360 game consoles, a Bill Dance signature rod & reel package,
among others.

“After a very successful first installment of Big Fish Madness we decided to
bring it back for a second year with an exciting twist—this year, the viewers
are the experts as they’ll be deciding which fish is the toughest,” said
Jeff Macaluso, Director of Field Sports & New Media Programming & Production
for VERSUS. “It’s a great way for our highly passionate anglers to engage
interactively with the programming and to see how their opinions match-up
against our expert’s for a chance to win great prizes.”

BIG FISH MADNESS PROGRAMMING SCHEDULE (subject to change):

Thursday, March 27, 2008: Round 1 – Field Goes from 32-16

7:00 p.m. ET The Huntley Way

7:30 p.m. ET Hunt for Big Fish

8:00 p.m. ET Sport Fishing Magazine

8:30 p.m. ET The Best and Worst of Tred Barta

Friday, March 28, 2008: Round 2 – Field goes from 16-8

7:00 p.m. ET One More Cast

7:30 p.m. ET LL Bean Guide to the Outdoors

8:00 p.m. ET Hunt for Big Fish

8:30 p.m. ET City Limits Fishing- ALL NEW EPISODE

9:00 p.m. ET The Best and Worst of Tred Barta

9:30 p.m. ET Dollar Wise Fly – ALL NEW EPISODE

10:00 p.m. ET Saltwater Experience

10:30 p.m. ET The Bass Pros

Thursday, April 3, 2008: Round 3 – Field goes from 8 to 4

7:00 p.m. ET Escape to the Wild

7:30 p.m. ET The Best and Worst of Tred Barta

8:00 p.m. ET Sport Fishing Magazine

8:30 p.m. ET Hunt for Big Fish

Friday April 4, 2008: Semi-Finals and Championship

7:00 p.m. ET One More Cast

7:30 p.m. ET The Bass Pros

8:00 p.m. ET Hunt for Big Fish

8:30p.m. ET City Limits Fishing- ALL NEW EPISODE

9:00 p.m. ET Best & Worst of Tred Barta

9:30 p.m. ET Dollar Wise Fly – ALL NEW EPISODE

10:00 p.m. ET Saltwater Experience

10:30 p.m. ET Sport Fishing Magazine

VERSUS celebrates real competition in all its forms across all platforms
(VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 74 million
homes, the network is the national cable home of the National Hockey League
(NHL) and the Stanley Cup Playoffs as well as best-in-class events such as The
Tour de France, Davis Cup Tennis, the Professional Bull Riders (PBR), World
Extreme Cagefighting (WEC) and Professional Boxing. The network also offers
collegiate sports featuring nationally-ranked teams from top conferences such
as the Pac-10, Big 12 and Mountain West. VERSUS features the best field sports
programming on television and is a destination for sports fans, athletes and
sportsmen to find exclusive, competitive events that audiences can’t find
elsewhere. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ:
CMCSA, CMCSK), is distributed via cable systems and satellite operators
throughout the United States.

# # #

MEDIA CONTACTS:

Meier Raivich VERSUS 203-406-2509
mraivich@versus.com

Katie Bradshaw VERSUS 203-406-2517
kbradshaw@versus.com

Leslie Byxbee VERSUS 203-406-2546
lbyxbee@versus.com

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